Are you thinking about starting a business? You might be thinking you need a new product or a new service in order to be successful but I propose you need to focus on current and future technology. It’s great if you have a new innovative idea but if not, please do not allow that to extinguish your entrepreneurial spirit. If you apply a technological solution to an existing product or service, you now have a penetrated a market that already have brand recognition. This approach is likely much easier and less risky than trying to launch a new product or service.